This 100% organic coffee is medium roast (5 on a 10 scale), whole bean, and caffeinated. The beans are roasted medium brown, akin to an American Roast or City Roast, and have a medium body with notes of sweet chocolate, honey, and caramel. The rich flavor and medium acidity makes it a very smooth coffee with a seductive aroma. This is a very reliable and favorite coffee, enjoyable to most every coffee drinker and a pleasant choice for black coffee served without any cream or sugar added.